How do you incorporate a "Net Promoter Score" question in Qualtrics?

Incorporating a "Net Promoter Score" (NPS) question in Qualtrics is best achieved by using the dedicated "NPS" question type. NPS is a specific metric used to gauge customer loyalty and satisfaction by asking respondents how likely they are to recommend a company's product or service to others on an 11-point scale (from 0 to 10). By selecting the "NPS" question type within Qualtrics, you gain access to built-in functionalities tailored for this type of analysis, including the appropriate scaling and automatic categorization of responses into detractors, passives, and promoters, which are essential for calculating the NPS score effectively.

The other options do not offer the same level of accuracy or built-in features tailored to NPS. For example, a multiple-choice question type lacks the specific structure and scale needed for proper NPS assessment. A text entry question does not facilitate a quantitative measure and would not provide the standardized response format. Lastly, using a matrix question format may also complicate the NPS calculation since it does not align with the direct scale required for this particular metric. Therefore, utilizing the "NPS" question type is the most appropriate and effective way to represent this data in Qualtrics