What can you map to Salesforce from Qualtrics?

Mapping data to Salesforce from Qualtrics allows for a comprehensive integration of various data types, which is crucial for enhancing the engagement and understanding of customer relationships. The correct approach involves mapping not just survey responses but also survey questions, Embedded Data, and specified values, as this provides a detailed context and enriches the data being sent to Salesforce.

When you include survey questions and their corresponding answers, you create a direct line of communication that keeps Salesforce updated with the latest insights from respondents. Additionally, Embedded Data can hold contextual information specific to the respondents or the survey environment, which can be critical for segmentation and targeted actions in Salesforce. Specified values can also be passed along to enhance the understanding of specific metrics or actions.

By utilizing all these elements together, you ensure a holistic data transfer that maximizes the utility of both platforms, helping organizations make informed decisions based on comprehensive data integration. This capability enhances the functionality of Salesforce in tracking customer feedback, improving service delivery, and personalizing user experiences.