What feature allows you to insert information from Qualtrics surveys into Salesforce?

The correct answer, Web-to-Lead, allows users to create leads in Salesforce directly from Qualtrics survey responses. This feature is designed to automate the process of lead generation by capturing data from surveys and seamlessly translating that information into the Salesforce system as new leads. This integration facilitates the tracking of participant responses alongside other data in Salesforce, streamlining follow-up actions by sales teams based on survey feedback.

In contrast, the other options do not provide this specific capability. Data Sync is typically used for synchronizing existing data between Qualtrics and Salesforce but does not create new leads from survey responses. The Survey Integration Tool generally manages the overall connection between Qualtrics and Salesforce, but it does not specifically focus on lead generation. Lead Converter is more related to the process of converting leads into accounts or opportunities within Salesforce, rather than capturing data from surveys to create leads.