What feature in Qualtrics allows for the randomization of question order?

The feature in Qualtrics that enables the randomization of question order is known as Randomization. This functionality is essential for reducing bias in survey responses by ensuring that the order in which questions are presented does not influence how respondents answer them. By employing randomization, researchers can obtain more reliable data and minimize the effects of question order effects. This is particularly useful in longitudinal studies or when comparing responses across different demographics, as it allows for a fairer assessment of the data collected.

Randomization can be applied at various levels within a survey, including individual questions or blocks of questions. This flexibility allows researchers to design their surveys in a way that best serves their needs while enhancing the robustness of their findings.