What is a "Matrix" question type used for in Qualtrics?

The "Matrix" question type in Qualtrics is designed to evaluate multiple items that share the same set of response options, making it particularly useful for assessing attitudes or opinions across different statements or questions. In a matrix format, respondents can efficiently provide ratings or selections for various related items, such as statements about a service, by using a grid layout. This not only makes it easier for respondents to answer but also allows researchers to analyze responses more effectively since the data is structured in a clear manner.

This format is especially advantageous when the questions are closely related, as it reduces redundancy in response formats and streamlines the survey experience. Using a matrix question helps maintain respondent engagement while collecting comprehensive data on a variety of items simultaneously.