What makes "Text iQ" an advanced feature in Qualtrics?

"Text iQ" is considered an advanced feature in Qualtrics primarily because it utilizes artificial intelligence to analyze and extract themes from qualitative data. This capability enables users to delve deeper into open-ended survey responses, providing insights that are not readily apparent through conventional analysis methods. By harnessing AI, Text iQ identifies patterns, sentiments, and key themes within large sets of text data, allowing researchers to understand the nuances of respondents' thoughts and feelings more comprehensively.

The feature moves beyond simple analysis, offering sophisticated tools that can segment text responses and highlight significant trends, which is invaluable for making informed decisions based on user feedback. This level of analysis represents a significant advancement over basic text analysis methods, which may simply categorize or count responses without providing the depth of understanding that AI-driven tools offer.