What should users do to add a logo to a Qualtrics survey?

To add a logo to a Qualtrics survey, users should modify the "Look and Feel" settings. This section enables users to customize the overall appearance of their survey, allowing for branding elements like logos to be integrated seamlessly. By accessing the "Look and Feel" settings, users can upload an image file for their logo and position it where desired, ensuring it is prominently displayed across the survey without needing to add it to every individual question.

The other options do not provide the most efficient or suitable methods for adding a logo. The "Survey Flow" section is primarily for managing the structure and logic of the survey rather than its visual elements. While including a logo in individual questions is possible, this approach can lead to inconsistency and increased effort, as the logo would need to be added to each question separately. Using HTML blocks could also allow for logo integration, but this method is more complex and requires knowledge of HTML, making it less user-friendly compared to the straightforward approach in the "Look and Feel" settings.