Where do you link to Salesforce in Qualtrics?

The correct answer is found in the integrations section of Qualtrics. This is where you can connect and manage external applications, including Salesforce. By linking Qualtrics to Salesforce, you enable data sharing and enhance the capabilities of your surveys and analyses, allowing for seamless integration of customer feedback with your CRM data.

In the integrations section, you can configure how the two platforms communicate, set up data workflows, and define triggers for action based on survey responses. This functionality is essential for organizations that want to leverage insights gathered from surveys directly within their Salesforce environment, making informed business decisions based on comprehensive data analysis.

The other options do not provide the specific functionality needed to link to Salesforce, as the settings menu typically contains general account settings, the tools drop-down offers survey-related functions, and the main dashboard serves as an overview of your account analytics and active projects, rather than integration settings.